Vittoria Group Merges Deaneasy Tire Filler Supplier

Deaneasy, a tire filler supplier, will be integrated into the Vittoria Group, and will cooperate with the Vittoria Group to develop related accessories for production more quickly, and will continue to research tire-related sustainable materials and production processes.

Vittoria said the combined group will increase investment in Deaneasy innovation as a team, and in the next few months, will move production to Brembate, thereby reducing procurement and shipping costs from Asian suppliers. Going forward, May owner Bonarotti will continue to oversee the innovation of related products to expand the group's product line. And said that the first batch of new products of the cooperation will be launched this year.

Stijn Vriends, President and CEO of Vittoria Group, said, “In order to manufacture the most advanced bicycle tires on the planet, we have integrated Deaneasy to provide a full range of quality accessories to provide our riders with the best possible riding experience. Combining the relevant business with the expertise of Alessandro Bonarotti was one of the first steps".

Since 2018, the Vittoria Group has been providing related technologies and products for rim and tire protection in various riding situations such as mountain, gravel and road.

Alessandro Bonarotti, owner of Deaneasy, said, "We are delighted with the long-term partnership with Vittoria, through the integration we are able to produce a complete product offering and bring super innovative products to market faster."