Gazelle E-bike Sets Its Sights On The Italian Market

Starting in March 2022, Gazelle will take a major step by launching the Gazelle e-bike in Italy, introducing a premium e-bike that meets the needs of Italian consumers.

For the Dieren bike maker, Italy is the fourth largest e-bike market in Europe. Considering sustainable mobility in Italy during the pandemic, a lot of effort has also been made in terms of bicycle infrastructure, prioritizing the further development of bicycles for the environmental climate. 750 kilometers of cycle paths are currently being prepared in Milan.

Gazelle's new general manager Paul Vreeburg said it was a good time to introduce Gazelle to Italians. We conducted a market survey in 2021 with a select group of Italians commuting on our e-bikes. Such feedback is positive and appreciated from all aspects of design, electrical. "

Bicycles are seen as an everyday form of transportation in Italy, where more than 2 million bicycles are sold every year. Bicycles are being seen as everyday means of transportation in cities and commutes. Many commutes are hilly. Electric bikes are slowly changing acceptance.

Speaking about the decision to focus on e-bike sales, General Manager Paul Vreeburg said that with our knowledge and experience in exporting regions such as Germany, Belgium and Denmark, we are participating in the Italian bicycle revolution.