AMSTERDAM, the Netherlands – DM Equity Partners obtained a substantial minority share in Dutch e-bike maker, importer and online retailer Stella. The investment fund supports Stella financially and professionally to fulfil their ambition to become the European e-bikes market leader.
Stella was founded eight years ago by Daan van Renselaar and Wilco van de Kamp. The company currently operates its webshop stellafietsen.nl as well as 38 offline stores and employs some 400 people. Manufacturing and selling e-bikes exclusively the company primarily focused on the Dutch market. The rapid expansion and aggressive pricing policy of Stella had a disruptive effect on the local IBD market causing lots of unrest among other retailers.
Stella CEO Daan van Renselaar said: “DM Equity Partners (DMEP) will not only finance our international expansion but above all they will bring in their proven experience and international partners we need to reach our goals. That’s why we selected DMEP out of other potential investing partners.” The amount invested by DMEP remain undisclosed just like the extent of its minority share holding.
DMEP was founded by Ben Mandemakers and Rob ten Heggelaar. “I recognize myself in the entrepreneurship of the founders of Stella and I congratulate them with their market leader ship in the Netherlands,” said Ben Mandemakers. “Therefore I gladly support their international growth ambitions. I think we can be helpful thanks to our international experience operating 450 kitchen shops in Europe of which 100 in Germany.”
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