Cannondale Promotes Brand New Billboards In Times Square, London, Berlin And Other Places

American bicycle manufacturer Cannondale has launched a series of billboards in the busy traffic areas of four cities including Berlin, Germany, London, United Kingdom, New York and San Francisco, to promote its latest Adventure Neo electric bicycle release and new production line, and develop green transportation From the perspective of health and fitness, carry out vigorous promotion and publicity in all aspects such as the benefits of cycling. Cannondale launched a global advertising campaign around the release of Adventure Neo electric bicycles, and set up large billboards in New York, the United States and London, the United Kingdom. The promotion took place a few weeks ago in Times Square in New York and London in the UK for a full day, and will continue in the SoHo area of New York City in mid-April. And continue to carry out promotion activities in Berlin, Germany and San Francisco, USA. Among them, a billboard in London, England says "Be The Change". Fresh air is good for you. Such advertising slogans. The protagonist of this promotion is the Adventure Neo electric bicycle. It has four models, designed with Bosch mid-mounted motor and MSRP, etc., starting at $2,700.

Dennis Kim, vice president of global marketing at Cannondale, said in this promotion: "The bicycle industry usually advertises to existing cyclists, but this is only for our own marketing. This promotion we want to emphasize this point through Adventure Neo. , And show all people what we have always known, "Biking is a fashion, but also very practical"; so these ads do not promote the scope of bicycles."

He also said: "If we are to succeed in the transportation field, we need to connect the experience provided by our products with consumers, so that we can go beyond the norm. In this case, Adventure Neo is an interesting, fresh and innovative More sustainable transportation."

Cannondale cited the bicycle boom as an example, saying that it hopes to use new marketing methods to talk to a wider group of consumers.

Nick Larsen, Cannondale’s global vice president of creative, said: “We are strategically aiming to attract more consumers. Adventure Neo is suitable for audiences who may be completely unfamiliar with bicycles and electric bicycles. Through our promotional activities , Our goal is to place bicycles in places where bicycle advertisements are not normally seen."

In addition to billboards, Cannondale will also promote Adventure Neo through Instagram, YouTube and Facebook through digital advertising and social media.