Electric Scooter Industry Overview And Demand

1. Overview of the electric scooter industry

Electric scooters are another new type of skateboarding product after traditional skateboards. Electric scooters save energy, charge quickly, and have strong battery life. The whole vehicle is beautiful in appearance, can be folded, is easy to operate, and is safer to drive. Electric scooters originated in Germany, developed in Europe and the United States, and were introduced to my country in a very short period of time. As the world's factory, in just a few years, my country has become a big country in the manufacture of electric scooters.

2. Market demand for the electric scooter industry

Electric scooters are still a newly emerging industry in China. They belong to the category of leisure toys. The consumer groups are mainly outdoor sports enthusiasts. Due to the provisions of Article 74 of the Implementation Regulations of my country's Road Traffic Safety Law, pedestrians are not allowed to use skateboards, Roller skates, and other skating tools, so electric scooters do not yet have the road conditions in our country. European and American countries can go on the road as long as they obtain the corresponding certification, and they are mostly used as short-distance transportation tools, so they are widely loved by consumers and have a large market space.

As a leisure and entertainment tool, electric scooters are cool and fashionable and meet the needs of young people to pursue a new lifestyle. The acceleration of urbanization, the surge in the population of big cities and the increasing number of cars have all aggravated problems such as urban congestion and environmental pollution. In European and American countries and regions, electric scooters, as an emerging short-distance transportation means, can better meet the public short-distance travel and public transport connection and transfer because of their light and flexible characteristics, and effectively solve the "final" problem of urban transportation. One kilometer" problem, relieve urban traffic congestion, and build a green travel system. Many large companies are also deploying shared electric scooter business in European and American countries and regions.

In September 2017, Bird Rides Inc. (hereinafter referred to as "Bird") was established in Santa Monica, California, USA. Its main business is to rent electric scooters, aiming to provide consumers with the most "last-mile transportation". best choice. In 2018, with the emergence of shared scooters operated by Bird and Lime Bike (hereinafter referred to as "Lime"), a wave of shared electric scooters emerged in the United States. Once Bird was founded, it sparked a micro-mobility boom fueled by venture capital. With Bird, Uber, Lyft, and major automakers also launching their own electric scooter services, the rise of shared scooters has driven the entire electric scooter market in the United States.

Following the continued popularity of shared electric scooters in the United States, since 2019, shared electric scooters have also continued to heat up in Europe. VOI Technology, Europe’s largest e-scooter-sharing company, has raised $30 million in a 2019 Series B round since its launch in the second half of 2018 to expand in Europe and invest in research to meet growing consumer demand. The rise of shared electric scooters is expected to directly drive the rapid growth of global electric scooter sales.