2022 China Taiwan's International Brand Value Is Announced, The Bicycle Industry Huge Group Sixth, Merida No. 10

On November 22, 2022, it was hosted by the Industrial Bureau of the Ministry of Economic Affairs of China, implemented by the Consortium Legal Economic Research Institute, and the list of the top 25 brands in the top 25 of the "International Brand Value Survey" hosted by the global authoritative brand value survey agency Interbrand was announced.

In 2022, the total value of the 25 international brands in Taiwan in 2022 reached US $ 13.122 billion, an increase of 12%year -on -year. Among them, the bicycle industry has performed well in the huge group, Merida, Zhengxin Rubber and Gui League International. Among them, the huge group ranked 646 million U.S. dollars with a brand value, ranking 6th and annual growth of 11%; Merida ranked 10th with a brand value of US $ 467 million, ranking 10th, annual growth of 4%; And $ 83 million, ranking 16th and 23rd, respectively. Among them, the Guimeng KMC brand has performed the strongest performance by 21%annually