ZEG, Europe’s Largest Bicycle Dealer, Commits Its Complete Brand To The Eurobike Exhibition Next Year

ZEG (Zweirad-Einkaufs-Genossenschaft) is the largest independent bicycle dealer network in Europe. It has been formed by six companies since 1966. It has been focusing on providing high-quality bicycle services, personal advice and preferential prices. .

Eurobike recently announced that ZEG will use its full brands of BULLS, PEGASUS, ZEMO, KETTLER Alu-Rad, HERCULES, FLYER, i:SY, EUROAD, SHAREA, MonkeyLink and WANDERER at the Frankfurt International Bicycle Trade Show next year. And promised to continue to cooperate on Eurobike 2023 and 2024 in the next few years and showcase its product portfolio.

Messe Friedrichshafen, head of Eurobike, and Stefan Reisinger, managing director of fairnamic, said: “We are pleased with ZEG’s clear and long-term focus and goals. As a dealer group cooperating with approximately 960 independent bicycle retailers, ZEG is the main bicycle manufacturer in Germany. The market is in a strong position in terms of sales and procurement. This further confirms the positioning of the new exhibition in the bicycle industry is correct. It also emphasizes the importance of Eurobike as a leading trade show for retail, media, politics and all bicycle enthusiasts."

Georg Honkomp, CEO of ZEG, agreed with Reisinger. He stated that “Germany is not only a country of automobiles, but first of all a country of bicycles. Our professional dealers pass preferential purchase conditions directly to customers, which also ensures this... ".

Honkomp and ZEG Chairman Fred Schierenbeck believe that “Eurobike is the most important international trade show and plays a vital role as a global industry platform. With the repositioning and new cooperation with Eurobike manufacturers, we see a very A good opportunity to further increase enthusiasm for sustainable transportation... With our comprehensive product portfolio, our bicycle brand, and hosting our annual conference and evening events during Eurobike in Frankfurt, we expect very good results. "