The Austrian Market Shrinks, And Electric Bicycles Have Become The Main Growth Momentum!

According to a study from the Austrian Trade Association, the expenditure of fixed professional sports goods stores will increase by 12%. Electric bicycles are the main growth momentum. Fixed professional trade is getting market share from online trade.

In the case of high inflation, Austrian life has become higher. The current results of the current research "Austrian Digital Trade" published by the Austrian Market Research Agency Brancheradar and the Trade Association stated that although the Austrian people in 2022 will not be able to bear more than the previous year It is expected to increase by about 5.0%from 70 billion euros in 2021 to 73.5 billion euros.

Rainer Will, managing director of the retail association, explained that "due to high inflation, more and more families were forced to save. Unfortunately, the catch -up effect caused by the popularity is just a flash. There is no doubt that consumer behavior will be as before the new crown epidemic situation. Return, on the contrary, people's purchasing power is rapidly fading, exceeding 3%, and a drop of nearly 6%is expected food. "

According to the study, not every industry is a loser. After the difficult new crown epidemic, the fashion industry is expected to review the growth of 17.3%after the adjustment of inflation. The sports industry should also make great contributions to this success to the growth of 12%, especially the booming electric bicycle industry.

Norbert Scheele, the vice chairman of the German Trade Association and C & A's AT / CH / CEE / EE market, destroyed joy: "Although it increased by 17%compared to before, the sales of fashion retail in 2022 were far below 2015 s level.