IDSTEIN, Germany – After launching its first own online D2C (Direct-to-Customer) platform for the German-speaking market, German premium bicycle niche brand Storck Bicycle GmbH now opened it for the world market. Since the end of September the English-language page is online as well.
“The changing purchasing behavior of our customers in combination with an increasing shift towards online business, as well as the success of our Flagship Stores and Studios enables us to take this strategic step towards our 4.0 sales concept. With our online offering we significantly contribute to the price stability of our products in the market,” states Markus Storck.
Storck Bicycle’s 4.0 sales concept is aimed at providing customers a comprehensive local and online brand experience. It involves a step-by-step development of more Storck Stores and Studios in cooperation with IBDs. Storck expects its store & studio network will be expanded internationally. Customers can choose at any time if they want to pick up their new bike at one of the stores or studios or to have it delivered at their home.
But how will services such as for example warranty cases be handled internationally? According to Storck’s marketing manager Mario Kuban, “our stores & studios will take care of all the service and warranty issues, nationally or internationally. Otherwise the company headquarters in Idstein, Germany takes over.”
According to Storck Bicycle the online shop is launched with notable novelties and attractive prices. For instance, the new featherlight seven kilogram ‘Fascenario.3 Comp’ specified with Shimano Ultegra, a carbon seat post and handlebar will sell for only 2,499 euros.
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